Customer-First GTM
I start with the customer. 40+ discovery interviews, ICP refinement, and positioning work — not campaigns in a vacuum, but strategy built on real conversations.
Founder's Office · GTM · Marketing
Shresht Setty
I solve ambiguous business problems through structured execution.
Founder's Office operator. Built a consumer venture from scratch. Shipped 10+ GTM initiatives at a B2B AI startup. Managed ₹15L+ budgets across international events. Currently at Masters' Union.
Customer Discovery •GTM Strategy •Founder's Office •Problem Solving •Growth Marketing •Product Validation •Stakeholder Management •Strategic Planning •Zero-to-One Execution •Cross-functional Leadership •Customer Discovery •GTM Strategy •Founder's Office •Problem Solving •Growth Marketing •Product Validation •Stakeholder Management •Strategic Planning •Zero-to-One Execution •Cross-functional Leadership •
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Customer discovery interviews conducted
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GTM initiatives shipped from zero-to-one
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Team members led across 6 workstreams
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Self-funded venture built end to end
Approach
Three ways I create impact
Zero-to-One Execution
I've built from nothing twice — a consumer coffee venture and GTM systems at a seed-stage startup. I treat every new problem like a product to ship.
Operational Rigor Under Pressure
300+ daily derivative trades at Morgan Stanley. ₹15L+ international event budgets. I bring structured thinking to chaotic, high-stakes environments.
Selected work
Projects I've built and shipped
Founder • Consumer Venture • GTM
Sihico — Filter Coffee for Corporate India
Self-funded filter coffee kiosk venture targeting corporate workers — a ground-up experiment in customer discovery, positioning, and real-world go-to-market.
Built Sihico from scratch as a personal GTM experiment. Identified corporate office workers as an underserved segment for quality filter coffee. Handled everything end-to-end: sourcing, pricing, location scouting, customer interviews, branding, and daily operations. Not a case study — a real business with real customers and real lessons about what works in consumer go-to-market.
Event Leadership • ₹15L+ Budget • International
Precipice — International B-School Fest
Led end-to-end execution of an international B-school fest for IIMs, BITS, and Delhi University, culminating in a 10-day finale in Istanbul, Turkey.
Managed a 50+ member organizing team across six functional workstreams. Handled a ₹15L+ budget covering sponsorships, logistics, hospitality, and travel. Planned and executed a 10-day international finale in Turkey during COVID, managing travel partners, itineraries, safety protocols, and stakeholder communication across students, parents, faculty, and sponsors. Delivered for 150+ attendees. Recognized with the Excellence Award.
Product Strategy • SaaS • Sustainability
Retrofit OS | Product & Strategy — Sustainability SaaS
A web application enabling commercial building owners to manage sustainability compliance, energy-efficiency initiatives, and retrofit investment decisions.
Built Retrofit OS as a full-concept sustainability SaaS product — a decision-support platform for commercial real estate operators navigating Local Law 97 and energy compliance. Designed the core dashboard tracking compliance scores, open risks, potential fines, and retrofit savings. Built retrofit planning workflows enabling ROI, carbon impact, and contractor bid evaluation before investment. Structured portfolio management features for multi-property comparison and sustainability prioritization. Integrated compliance workflows covering local regulations, audits, filings, and emissions scenarios. Added executive reporting to generate PDF/CSV summaries across sustainability metrics and projected savings. Mapped the end-to-end user journey from building assessment to retrofit prioritization.
Experience
Where I've operated
LitmusCheck (B2B SaaS AI)
Founder's Office, GTM & Growth
Aug 2025 – Feb 2026 · Bengaluru
- Built outbound automation workflows, reducing lead sourcing effort by 40%
- Refined ICP and GTM strategy through 40+ interviews across 100+ enterprise accounts
- Increased qualified meetings by 40% through funnel and outbound optimization
- Drove 50+ webinar registrations through founder-led campaigns targeting enterprise decision-makers
Morgan Stanley
Analyst II, Fixed Income Derivatives Ops
Jun 2024 – Jun 2025 · Bengaluru
- Executed 300+ daily derivative transactions under high-pressure conditions
- Reduced trade-break resolution time by 65% through structured problem solving
- Automated reconciliation workflows, cutting turnaround time by 20%
- Promoted to Analyst II within 6 months — top 5% of performers
The Good Quest Foundation
Account Manager Intern
Jan 2022 – Oct 2023 · Bengaluru
- Managed ₹25L+ in donor funds across 5 community initiatives
- Prepared 20+ utilization reports enabling data-driven funding decisions
Morgan Stanley
Summer Analyst
May 2023 – Jul 2023 · Bengaluru
- Validated NAV and reconciliations for 2 Asia-listed funds
- Converted to full-time via Pre-Placement Offer
Leadership
Teams I've led, events I've built
Precipice Coordinator — International B-School Fest
Led end-to-end execution of an international B-school fest with participants from IIMs, BITS, Delhi University, and top institutions across India. Managed 50+ organizers across six functional workstreams. Optimized a ₹15L+ budget. Planned and executed a 10-day international finale in Turkey. Handled stakeholder communication across students, parents, faculty, sponsors, and participating colleges. Recognized with the Excellence Award.
Freshers' Day Selections Committee
Managed selection of the college festing committee by evaluating 500+ applicants through interviews, group activities, and event-based assessments. Selected and onboarded the top 50 students for the organizing team. Designed business case studies and assessment rounds. Recognized with the Organizers Award.
Junior Prefect — Bishop Cotton Boys' School
Selected among the top 5% of students for exemplary academics, discipline, and leadership. Managed student coordination during assemblies, events, and inter-school activities. Mentored junior students on discipline and participation.
Head Scout & Camp Head
Led scout teams across leadership camps and school activities. Supervised and mentored junior scouts. Managed camp operations including planning, team coordination, and scheduling for multi-day school camps.
Skills & tools
What I work with
Go-to-Market StrategyCustomer DiscoveryBusiness StrategyMarket ResearchCompetitive AnalysisStakeholder ManagementProduct ValidationCross-functional ExecutionStrategic PlanningFunnel OptimizationBusiness OperationsProcess OptimizationGo-to-Market StrategyCustomer DiscoveryBusiness StrategyMarket ResearchCompetitive AnalysisStakeholder ManagementProduct ValidationCross-functional ExecutionStrategic PlanningFunnel OptimizationBusiness OperationsProcess Optimization
Apollo.ioLinkedIn Sales NavigatorClayNotionJiraAsanaFigmaExcelPowerPointCanvaGammaRazorpayXLovableGlideMeta Business SuiteApollo.ioLinkedIn Sales NavigatorClayNotionJiraAsanaFigmaExcelPowerPointCanvaGammaRazorpayXLovableGlideMeta Business Suite
Recognition
Selected achievements
Featured at New York Times Square
Achievers Award for securing Morgan Stanley placement
Manoj Kohli Merit Scholarship
₹3.27L scholarship at Masters' Union for academic excellence
Top 3, Startup Weekend
Built and pitched an early-stage startup idea
1st Place, Esprit 2024
National group presentation on carbon credit monetization framework
1st Place, National Marketing Strategy
GTM strategy for Sugar Cosmetics
Best Paper Award
International research conference on trust and resilience in agile remote teams
2nd Place, Best Manager (National)
Multi-round business simulation at ICFAI Business School
Education
Masters' Union
PGP in Technology & Business Management
2026–Present, Gurugram
Awarded Manoj Kohli Merit Scholarship (₹3.27L)
Jain University
BBA (Honours) in Finance — CGPA 8.38/10
2021–2024, Bengaluru
About
A bit about me
I'm an operator who's most useful in the early, messy stages — when there's no playbook and someone needs to figure out the first version of everything. I've done this at a seed-stage AI startup, at a self-funded coffee venture, and while running an international event across two countries during COVID. Before that, I spent a year at Morgan Stanley learning what operational precision actually looks like under real pressure. I'm currently at Masters' Union, focused on marketing, GTM strategy, and finding the next thing worth building.
Badminton • Formula 1 • Photography (@the_shutter_page) • Fitness • Swimming • Networking with founders
Let's connect
Have something interesting? Let's talk.
shresht.setty2027@mastersunion.org
LinkedIn · linkedin.com/in/shreshtsetty · +91 98444 82828